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Getting the most out of a social media site often revolves around your behavior. Since those who are interacting on a social media site are not interacting with other people in person, they may present themselves in such a way that can be quite embarrassing, This can be the case even if they did not initially intend to act in such a manner. This can create quite a stir for an organization that serious guards its brand. The organization can take steps to correct anything in poor taste that appears on a social media site and can reprimand those who have done something they should not have.
The problem, however, is anything released out to the public can be hard to fix. Once eyes have seen something embarrassing, they have seen it. This is where the aforementioned privacy app can prove helpful. By using a privacy application, only a select number of people have access to the site. This restricts activity on the network to a ''For your eyes only'' basis.
For those who have created a social media profile for the purpose of branding the business in the public eye, then restricting access is not going to be the goal. Rather, there is going to be a direct interest in drawing in a large number of people into the network so they can be effectively promoted to. When the goal is to use the social network mainly to communicate with a smaller group of people, then you may wish to employ the social media privacy application strategy. This can aid in ensuring more control of the brand is possible. Nothing you do not want revealed in a public forum gets released and this contributes to quality control while seriously cutting back on the need for damage control.