Social Media Marketing Tips

Image source: digitaltrends.com

Social media marketing is big these days. Billions of users regularly tweet, post, like, share or comment on different networks, and every business desires to reach out to them. Here are some social marketing tips that should help attract eyeballs and attention on both public and private social networks:

Organize An Event

Many experts recommend organizing an event or private parties once every 4-6 weeks and allowing fans to have a blast. The event can be as long as 24 hours and can have several sub-events that provide fun and information. For example, fans can be allowed to post links to their websites, there could be a lucky draw (every hour) for the best comment, whitepapers or ebooks can be given away, and more.

Attach Funny Images With Facebook Posts

Facebook has over one billion users and any comment can go quickly viral so long it appeals to the users. Try and sauce up your comments with a cartoon or a humorous image if you want users to take off on it. You will see many comments, likes and shares, and therefore more brand exposure.

Focus on 1 or 2 Platforms

The giant social networking sites are Facebook, Twitter, Google+, Pinterest and LinkedIn. You should choose 1-2 of these and focus on it instead of posting on all the platforms without driving any meaningful engagement. Choose the platforms that are frequented by your customers, and stay away from the rest. Take your user engagement to a new level on a couple of platforms and you will see results in the space of a few months. You can focus the rest of your energy on private social platforms.

Involve Social Influencers

Social influencers are online all their working hours, passing on valuable feedback to their followers through blogs and social media. You should track such influencers and understand their target audience.

Once you’re done, you can start by sharing the influencer’s comments and posts with your audience. Once you get the influencer’s followers coming over to read your posts, you should develop original and valuable information for them and give it away. Who knows, even the influencer also may share your content. If that happens, you will suddenly see a surge in traffic and number of followers. This is one chance that’s worth taking.

Give Away Valuable Stuff On LinkedIn

LinkedIn is a business-minded social network and you can capitalize on it by giving away valuable information. People on LinkedIn want to enhance their skills and are always open to new information. Just ensure that you give it to your contacts, group members and followers, and not to the public. That way you will get many new followers and you can then start adding value to your brand.

These marketing tips should help you drive engagement on public and private social networks.